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Sydney Sweeney is everywhere

USA TODAY on MSN · 23h

Sydney Sweeney is everywhere, from soap to jeans. A look at her viral ad campaigns.

Sydney Sweeney's latest campaign for American Eagle is not her first ad to go viral. See what else she has promoted.

Why the Sydney Sweeney ‘great jeans’ ad sparked backlash — and what it has to do with the history of eugenics

ANALYSIS: The retail company and the “Euphoria” star are receiving criticism that the ad campaign promotes eugenics. Why is that?

Jean-ius Marketing or Not: Did American Eagle Score With Its Sydney Sweeney Campaign?

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us that everything and nothing has changed about marketing. It turns out sex still sells. It always has and apparently always will. Nothing fancy about this strategy. That’s the lesson–or is it?

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Ralph Lauren’s New Marketing Campaign Is a Master Class in World Building

As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.

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JD Vance slams ‘unhinged’ Democrats for calling Sydney Sweeney’s jean ad fans ‘Nazis’

Vice President JD Vance has jumped into the American Eagle Outfitters advertising campaign debate starring Sydney Sweeney.

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Congressman Misspells the Name of His Own State in High-Stakes Campaign Ad

U.S. Rep. Mike Collins launched his 2026 U.S. Senate campaign over the weekend with an ad that misspelled his home state of ...

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"I Don't Think They Care What Women Think About These Ads": 11 Shocking Ad Campaigns That Massively Backfired On A Company

"The commercial shows us that capitalism will steal our lives and then find multiple ways to make a profit of our death..." ...

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