Amazon is now reportedly looking to align with broader industry practices, where platforms like Hulu, Paramount+, and Tubi run between 13 and 16 minutes of ads per hour.

Amazon Prime Video will now show 4 to 6 minutes of ads every hour. This sparked an online debate. Due to this, Social Media saw an influx of negative comments and hashtags like #BoycottPrime. If one prefers an ad-free experience,

It's not your imagination — you're likely seeing more ads these days. Prime Video, Amazon's streaming offering, has quietly doubled its ads, according to an exclusive report from Adweek. Citing ad buyers and documents it reviewed,