Brian Chesky is hoping to take the company to new heights with a major rebrand. “Basically,” he says, “it’s the Airbnb of anything.”

Airbnb's CEO is spending hundreds of millions to relaunch his travel company as an all-purpose service app. Fitness! Food! Microdermabrasion? A WIRED exclusive.

Airbnb announced Tuesday it is introducing Airbnb Services and Airbnb Experiences in a new, redesigned version of its app that will allow users to further customize their vacations. Airbnb Services,

The vacation rental platform is redesigning its app and expanding its offerings with the launch of Airbnb Services and Airbnb Experiences, letting users go beyond booking a room or home stay and choose from a variety of amenities, similar to what hotel chains and cruises offer to guests.

Mr. Chesky said that the new product is still uniquely “Airbnb.” “We are finding the most interesting people in the world and designing new experiences,” he said, citing the Notre-Dame tour as an example of using an expert outside of the travel industry to offer a unique lens.

Airbnb has rolled out an extensive new effort to make services from professional chefs, local tour guides, celebrities and others available through its platform.

Airbnb launched "Airbnb Services" and "Airbnb Experiences," which are run by local hosts across the world, including Connecticut.

The announcement centered on a new "Airbnb Services" initiative and a significantly relaunched "Airbnb Experiences."

Who doesn’t want a quesadilla in bed?’ Airbnb’s chief executive does. Its newly updated app offers users options to book in-home services.