The adhesive brand from Pidilite Industries, Fevikwik, has launched a quirky campaign titled ‘Broken Heart’ which is aimed at broadening its positioning, beyond the already established one as ...

The India-Pakistan ICC World Cup match created new records not just on the field but also on digital. India maintained its unbeaten record by beating Pakistan for 76 runs – a historic win since ...

New Delhi: We have used glues and adhesives like Fevicol and Fevikwik to fix, attach, and repair objects. We have used these pastes numerous times to solve our ‘broken issues’ but, have we ever ...

Fevikwik, an adhesive brand from Pidilite Industries, has created an ad film conceptualised by Ogilvy & Mather for its Fevikwik Gel variant. The gel promises ‘total control’, which the film sets out ...

There are ads that make us laugh. There are ads that make us cry. And then there are the rare few that do both, making us feel something about each other, while quietly selling the most ordinary of ...

A family from Meerut was in for a shock when their two-and-a-half-year-old son suffered an injury near the eye and a doctor used a popular instant adhesive to seal the wound, instead of stitching it ...

For decades, Fevikwik has been synonymous with “chutki mein chipkaaye” – a go-to solution for instant fixes. Now, the decades-old adhesive product is stepping into the world of AI-powered creativity ...

Mumbai: The Hindu Janajagruti Samiti Monday demanded immediate withdrawal of the "objectionable" advertisement for an adhesive aired on various TV channels depicting an Indian jawan fixing the shoes ...

The humorous take on the total control provided by the gel variant of the adhesive is conceptualised by Ogilvy & Mather Click on the Image to watch the TVC. Pidilite has launched a new product variant ...

Fevikwik rolled out its latest TVC campaign titled ‘Todo Nahin, Jodo’ on 15 February. The film, Parade TVC, and the entire campaign has been conceptualised by Ogilvy & Mather. The film takes a ...

In a bizarre incident, a nurse at a government hospital in Karnataka used Fevikwik for a wound instead of stitching the injury. The medical professional was soon after suspended after the action. The ...

Ask any housewife and she will agree that any household task is largely an underappreciated enterprise (starkly different from the idea of a homemaker!), but what if this very pulse of an ...