The adhesive brand from Pidilite Industries, Fevikwik, has launched a quirky campaign titled ‘Broken Heart’ which is aimed at broadening its positioning, beyond the already established one as ...

Fevikwik has rolled out a film that shows how the adhesive can be used to repair broken products. Conceptualised by Ogilvy, the film shows how a scrap dealer uses a young girl's thrown away broken ...

If there is a company out there that embodies the effectiveness of using humour in marketing, it is Pidilite Industries. In a new campaign for its instant adhesive brand, Fevikwik, the company gives ...

Fevikwik, an adhesive brand from Pidilite Industries, has created an ad film conceptualised by Ogilvy & Mather for its Fevikwik Gel variant. The gel promises ‘total control’, which the film sets out ...

The humorous take on the total control provided by the gel variant of the adhesive is conceptualised by Ogilvy & Mather Click on the Image to watch the TVC. Pidilite has launched a new product variant ...

For decades, Fevikwik has been synonymous with “chutki mein chipkaaye” – a go-to solution for instant fixes. Now, the decades-old adhesive product is stepping into the world of AI-powered creativity ...

Fevikwik has released a new campaign - titled 'Phenko Nahi Jodo'. In India, Fevikwik is synonymous with sticking. Last year the brand created a campaign titled, 'Khushiyon ke chand pal' (moments of ...

New Delhi: Fevikwik, the instant adhesive brand from Pidilite Industries, has unveiled a new ad campaign that once again fuses product functionality with humour. The TVC captures the playful banter of ...

Mumbai: The Hindu Janajagruti Samiti Monday demanded immediate withdrawal of the "objectionable" advertisement for an adhesive aired on various TV channels depicting an Indian jawan fixing the shoes ...

A family from Meerut was in for a shock when their two-and-a-half-year-old son suffered an injury near the eye and a doctor used a popular instant adhesive to seal the wound, instead of stitching it ...

BERHAMPUR: Eight students of an ashram school in Kandhamal district’s Phiringia block had a nightmarish beginning to their day on Friday when they could not open their eyes. Reason: Some fellow ...