Ford, Jeep and Super Bowl

Inside Jeep’s Frantic Race to Drive Harrison Ford to Super Bowl LIX
A decision by Jeep to enlist actor Harrison Ford for a Super Bowl commercial was a last-minute gambit that almost didn't suceeed
Harrison Ford Reflects on Freedom and What Makes Him Happy in Jeep's Super Bowl Ad: 'A Rumination on Life' (Exclusive)
"It’s not the in-your-face big splash kind of Super Bowl commercial," Ford tells PEOPLE of his ad for Jeep. "It's a soft sell"
Harrison Ford Sells Freedom Of Jeep Driving In Brand's Super Bowl Ad
Jeep and Ram – both part of the Stellantis family of brands – were the only automakers to show commercials during the 2025 Super Bowl. The pickup maker revealed its ad starring Glen Powell several days before the big game, while Jeep made fans wait until the big event to premiere its spot.
Harrison Ford Stars in Jeep’s Super Bowl Ad
Super Bowl commercial hit patriotic notes as actor Harrison Ford argued that freedom was “the roar of one man’s engine, and the silence of another’s,” showing gas, hybrid and electric models. “We won’t always agree on which way to go,
Ford Bronco fans celebrate being dissed by Jeep and Harrison Ford
Did you catch the Jeep commercial during the Super Bowl? Harrison Ford swung at Ford by saying his Jeep Wrangler makes him happy, even though his name is ‘Ford’. But this ad might not have upset Ford Bronco drivers as intended.
Harrison Ford Jeep Super Bowl commercial focuses on freedom: 'Pride is a terrible driver'
The actor who soared to prominence more than 40 years ago with "Raiders of the Lost Ark" used his latest foray into Super Bowl commercials to offer up chestnuts on life and values and, as many are wont to do these days, leaning into differences among us providing collective strength.
Jeep Super Bowl commercial stars Harrison Ford honoring America
Jeep's 2025 Super Bowl commercial stars Harrison Ford playing on Americana. "Freedom is for everybody. But it isn't free, it's earned," Ford says over archival footage of Jeeps in World War II and a soldier hugging his child. "There are real heroes in the world – but not the ones in the movies."
How Harrison Ford's Epic Super Bowl Commercial Referenced 'Indiana Jones'
Harrison Ford may have the same last name as a particular car brand, but he is a Jeep man. The 82-year-old legendary actor starred in a Super Bowl 2025 commercial for Jeep that aired on Sunday, February 9.
Harrison Ford stars in Jeep’s reflective Super Bowl ad
Legendary actor Harrison Ford headlined Jeep’s two-minute Super Bowl commercial, Owner’s Manual, which aired on Sunday, February 9.
That Harrison Ford Super Bowl Ad Apparently Almost Didn't Happen, And The Director Explained What Won The Star Wars Actor Over
While A-list celebrities in TV commercials is a very common practice, Harrison Ford doesn’t do a lot of ads, at least not in the United States, so hearing his voice, and then se
Harrison Ford Surprises In Sprawling Super Bowl Ad For Jeep Directed By James Mangold
Harrison Ford surprised in a sprawling, narrative-driven and rugged fourth quarter Super Bowl spot for Jeep, directed by James Mangold.
Did You See The Ram And Jeep Commercials In The Big Game?
Ram's action-packed spot in the Big Game, "Drive Your Own Story", shined a spotlight on freedom and power of choice for truck ...
Why Harrison Ford is suddenly endorsing all these products
Harrison Ford is like the Millennium Falcon lately — everywhere. The 82-year-old actor, one of Hollywood’s biggest stars of ...
Super Bowl ads from companies with Michigan ties raise eyebrows
Harrison Ford starred in a Jeep ad, Glen Powell in a Ram piece, and Little Caesars and Rocket Mortgage were others in the ...