The partnership—the first time in Nike history it’s launched a new brand with an outside company—is being marketed as a blend of what each brand is best known for. Nike is making a major play for female consumers and the athleisure market with its Skims partnership for a new women’s brand called NikeSkims.

SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all levels.

STATEN ISLAND, N.Y. -- In an attempt to “disrupt the global fitness and activewear industry … in service of all women athletes,” Nike has announced the release of NikeSKIMS -- a new collaboration with reality star Kim Kardashian.