Company executives explained that Sega will "proceed carefully" when adopting AI for tasks such as streamlining development ...

SEGA has a more measured take on its use of artificial intelligence and admits that generative AI tech has faced backlash by ...

It's been over 32 years since Jensen Huang, Chris Malachowsky, and Curtis Priem started a new company together. It even took ...

Sega has confirmed its plans to leverage AI in development as part of "efficiency improvements", but says it intends to ...

SEGA executives tell investors that the company will use 'high-margin' licensing from movies, TV shows, and merch, to help ...

"Rather than fully following the trend toward the large-scale development, we will also pursue efficiency improvements, such ...

The official response, as provided by Sega, is that the company will make use of efficient development methods, including the use of AI in game development.

Sega is delisting a major, beloved AAA game ahead of a brand new release, but there's still time to get it before it's gone!

"However, as AI adoption can face strong resistance in creative areas such as character creation, we will proceed by ...