Issa Rae does things hard way in Super Bowl ad for TurboTax
Watch TurboTax’s Super Bowl ad with Issa Rae that decries outdated tax filing methods
Rae then takes a literal million steps to reach the tax preparer’s office, which ends up being closed. She then awakes from the nightmare on a call with a TurboTax expert who has filed for her and cuts through a cake shaped like a box full of tax forms. The 45-second ad created by R/GA will air in the second quarter of Sunday’s game on Fox.
TurboTax Super Bowl commercial: Issa Rae does things 'the hard way'
Issa Rae ("Insecure") makes her first appearance in a Super Bowl commercial. “I do things the hard way a lot,” Rae said via TurboTax. “I’m always trying to find shortcuts, but then my shortcuts aren’t great. TurboTax is all about making your life easier.”
Users on social media are voicing concerns after receiving different refund amounts for different tax filing services.
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