As noted earlier, it was 13 years today that WCW officially went out of business. After WWE bought out the company, WCW was slated to relaunch on June 13, 2001, with another show announced for June 27 ...
PROMO: What’s wrong with promotion? ZYMAN: It is not grounded in strategy. The biggest problem in promotion is that it’s grounded in the event – in the trinket, the Beanie Baby – not in figuring out ...
PROMO Magazine and the Promotion Marketing Association present results from their second-annual survey of promotion marketing professionals. Find out how brand marketers utilized promotional ...
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