Netflix‘s ad-supported tier is going look a bit different in the coming months. The streamer will offer two different types of sponsorships as well as what it’s currently calling a “binge” product ...

Account structure is a critical element for ensuring paid search success. These best practices will help you set up campaigns and ad groups effectively. Account structure is a critical element for ...

I'm in the process of deploying active directory at work and I'm looking for pointers and examples of AD structure. I'm especially interested in small networks. All the information I seem to find is ...

Streaming has not only taken the fragmentation of consumers’ viewing time and attention to new levels; it’s raised ad latency, frequency and formatting issues. The upshot: Questions about ad ...

I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. I had an enlightening discussion with Andrea Cruz, Director of Client Strategy at Tinuiti, and Greg Kohler, ...