Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...

Spotify Premium subscribers were subjected to ads despite paying for an ad-free experience. The brand has now corrected this issue, so ads for Premium members should be a thing of the past. Spotify ...

New data shows the ad quality problem is bigger than expected, and so is the revenue opportunity for publishers who tackle it head-on. Peggy Anne Salz takes a look at a longstanding issue… In today’s ...

Everyone in ad tech complains about fragmentation. No one actually fixes it. Because, let’s be real, why would they? Ad tech is stuck in a paradox. The industry loves to talk about how inefficient, ...