Sky Media has released its Addressable Advantage study analysing the effectiveness of addressable TV advertising. The analysis compares its ability to deliver e ...

Today’s audiences have made their expectations clear: irrelevant ads are no longer tolerated. They’re skipped, ignored, or avoided altogether through paid, ad-free subscriptions. As more viewers opt ...

The US government wants to use digital ad infrastructure for the exact type of surveillance critics have long warned about. We should have seen this coming.

As part of a push promoting the burgeoning addressable TV advertising marketplace during this year's upfront pitch season, namesake trade association Go Addressable this morning announced six new ...

NEW YORK, Oct. 28, 2025 (GLOBE NEWSWIRE) -- Go Addressable (https://goaddressable.com), the industry trade group advancing addressable TV advertising and its use of deterministic identity, today ...

PRINCETON, N.J.--(BUSINESS WIRE)--INVIDI Technologies, the pioneer in addressable advertising technology, today announced a breakthrough solution that drastically reduces the cost of delivering ...

Dish Media, a provider of addressable advertising and an indirect subsidiary of EchoStar Corp., has launched AdvantEdge, “a next-gen, holistic advertising solution unifying how brands reach their ...

Dish Media, a subsidiary of EchoStar Corporation, has unveiled research revealing that advertisers are missing millions of consumers by underutilising addressable TV in their media strategies. In ...

The DVB Project has launched an industry survey to map how addressable advertising is being deployed across broadband ...

New DISH Research Confirms Addressable TV Unlocks Growth in a Fragmented Market As marketers prepare for Advertising Week 2025, the findings underscore the increasing importance of addressable TV.

-- New approach simplifies audience targeting with real-time buying, first-party data and seamless cross-platform performance ENGLEWOOD, Colo., May 12, 2025 /PRNewswire/ -- DISH Media, a leader in ...