Expanding a beta test of an addressable TV platform, Nielsen has added major TV networks to the trial including A+E Networks, AMC Networks, CBS, Discovery, Fox, NBCUniversal and WarnerMedia. With the ...
A media company known for giving new life to the undead is doing something similar to an advertising technology that many believe will buoy a U.S. TV industry grappling for new lines of revenue in a ...
Leading Broadcast and Cable Networks Join Nielsen to Test Linear Addressable TV Advertising Platform
NEW YORK, Jan. 7, 2020 /PRNewswire/ -- Nielsen (NYSE: NLSN) today announced the beta launch of its Addressable TV platform. As part of the beta, programmers including A+E Networks, AMC Networks, CBS, ...
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