The marketing budget percentage of revenue is a key figure that helps businesses allocate funds for promotional activities based on their income. Factors like industry, business size, growth aims, and ...

Generally, small to medium-sized businesses often find themselves spending somewhere between 3% and 12% of their total revenue on marketing. This is a broad range, and where you sit within it depends ...

Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current ...

Transform your PPC budgeting approach with rebalancing based on buyer intent signals for effective media spending.

Budget planning is one of the most critical and complex parts of running effective PPC campaigns. It’s not just about allocating dollars; it’s about aligning spend with business goals, market dynamics ...