YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their ...

The Parkinson’s Foundation’s first experiment in digital advertising paid off handsomely. A $10,000 test-case purchase of Google ads tied to search keywords netted $90,000 for its 2015 year-end ...

PureCars has released a case study it conducted to show the impact of first-party data and real-time audience targeting. The company used Robyn, an open-source marketing-mix modeling tool from Meta to ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Martha Marchesi From ...

Discover how bold creativity and strategic storytelling transformed Allica Bank’s brand in the award-winning “Get Your Money Hat On” campaign. This exclusive case study reveals how Rooster Punk helped ...

Marketers from across the country (and even further) came together at the B2B Marketing Awards to recognise those who pulled off some of the best B2B campaigns of year. To find out why they won, we ...

Attention, experiential marketers: Event Marketer‘s full coverage of the Ex Awards is here. Check out these 100 case studies of the year’s best experiential marketing campaigns—from Reddit’s ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

As the Music Campaign Manager, you will lead strategic, at-scale campaigns that drive measurable growth across TikTok LIVE’s music creator community. You will amplify successful creator case studies ...