BMW India has named Contract Advertising India, part of the VML network under WPP, as its new creative agency, taking over ...

The agency will manage mainline and digital communications for the brand, including creative strategy, campaign development ...

That tiny upgrade is where India’s FMCG story lives. And that is exactly why the Union Budget 2026 matters so much to this ...

India’s digital advertising economy is poised for sharp expansion over the next five years even as structural challenges threaten to temper the pace, said Bain & Company’s latest report ‘Advertising ...

MUMBAI, (IANS) – The Indian advertising industry is one of the biggest industries in the world, given the sheer consumer volume and the diversity of the consumer groups across the country. While the ...

Legendary adman Piyush Pandey passed away on Friday, October 24, at the age of 70. A Padma Shri awardee, the first from India’s advertising fraternity, and former Ogilvy India chief advisor, Pandey is ...

A decision by the High Court of Delhi has confirmed that the denigration of another brand in comparative advertising crosses the line, say Ranjan Narula and Daleep Kumar of RNA, Technology and IP ...

The Austrian writer Stefan Zweig wrote about his adopted land, Brazil; that "Brazil is the country of the future—and always will be." It was a phrase that was used by many outsiders to dismiss Brazil ...

Cadbury maker’s profit drops to Rs 12.47 crore, while total income falls 8.56 per cent; royalties ease and total expenses ...

Ranjan Narula and Shakti Priyan Nair of RNA, Technology and IP Attorneys examine how Indian law and recent court rulings have shaped comparative advertising and trademark disparagement in an ...