Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can benefit from it.

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. There isn’t one right way to do marketing. The more I’ve dabbled in marketing ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Robin Madell Every time Robin publishes a story, you’ll get an alert straight to your inbox!

Great question and this is a topic I know a ton about. The best answer I can tell you is not to do anything that would cause you to get caught on the wrong side of an update. We’ll look at some do’s ...