In a power move that signals its serious play for India’s streaming wars, Amazon MX Player showcased its ambitious strategy at its inaugural StreamNext event, rolling out plans for over 100 new shows ...

Amazon India's advertisement revenue engines, which already outpace its e-commerce business, may get further fuel with the expansion of its new vertical Amazon Now, as the quick commerce venture opens ...

Amazon (AMZN) is set to introduce limited advertisements on its Prime Video platform in India starting next year. This initiative is part of AMZN’s larger strategy to enhance advertising revenues and ...

India, Brazil, Japan, New Zealand and the Netherlands will see advertising added to Prime Video in 2025, joining the U.S., Canada, France, U.K. and Mexico. By Alex Weprin Senior Editor Amazon is ...

Amazon plans to expand advertising on Prime Video to Brazil, India, Japan, the Netherlands and New Zealand in 2025. Executives announced the move Tuesday at the annual Amazon Ads “Unboxed” event in ...

In 2025, Amazon.Com Inc’s (NASDAQ:AMZN) Prime Video in India will introduce limited advertisements in its shows and movies to support ongoing content investments. The company plans to include fewer ...

Amazon acquired MX Player in October last year and launched Amazon MX Player recently, combining it with content from their own Amazon MiniTV. Head of Amazon Ads India Girish Prabhu and Director of ...

Viewers of the Prime Video streaming platform in India will have to brace for interruptions from advertisements during shows and movies starting next year. The change, already made in Prime’s US ...

Amazon execs arrived at APOS to detail new content strategies, theatrical expansion plans, and a mobile-first push with the upcoming short-form initiative MX Fatafat. By Patrick Brzeski Asia Bureau ...

Amazon Ads is expanding Prime Video’s limited advertisements to new markets in 2025, including Brazil, India, Japan, the Netherlands and New Zealand. The move, which was announced during the tech ...