Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the various types of Amazon Ads, their features and how they can ...

Most companies published their Q4 earnings from 2021 around the start of this year, and Amazon (AMZN) was no exception — but the eCommerce giant has made a significant change in how it reports its ...

For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed -- one that's high-margin, fast-growing, and still underappreciated. That's ...

Software company Sellics released data yesterday showing Amazon AMZN ads cost 68% less than Google GOOG ads and 44% less than Facebook ads, when comparing average cost-per-click on those platforms. In ...