AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...

Interesting how "simplify" has become a buzzword across advertising as the technology it runs on continues to become more complex. Amazon on Tuesday announced the overhaul of its DSP, which now ...

NEW YORK--(BUSINESS WIRE)--XR, the leading platform for managing advertising operations, today announced a direct API integration with Amazon Ads’ Amazon DSP, enabling customers to execute ...

Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new programmatic audio offering that provides advertisers using Amazon DSP access to iHeart’s vast streaming audio ...

Amazon Ads (AMZN) and Netflix (NFLX) announced a partnership that provides advertisers using Amazon DSP with direct access to Netflix’s premium ad inventory. The offering will be available in the ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Forthcoming offerings from Pepsi and Coke illustrate the influence of modern soda and health concerns. Amazon revealed a “complete overhaul” of its demand-side platform after giving the ad tech ...

Citizens downgraded The Trade Desk Inc. ( TTD) to “market perform” from a previous investment rating of “market outperform” on Friday, citing limited near-term catalysts amid intensifying competition ...

New exclusive partnership cements Amazon as Roku’s most addressable DSP for CTV activation Amazon Ads and Roku, Inc. announced a new integration that gives advertisers access to the largest ...

Touting a deal intended to break down content and commerce barriers, Walt Disney TV/video inventory will be directly available on the growing demand-side advertising platform Amazon DSP -- the ...

Spotify competes directly with Amazon Music for subscribers and ad dollars - but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...