Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process ...

Google is expanding its digital marketing capabilities with the introduction of the Google Tag Manager. Supporting both Google and non-Google website tags, the Tag Manager consolidates tags through a ...

If you use Google Analytics (GA) – like a large portion of the web – it’s possibly time to start thinking about Google Tag Manager (GTM). GTM is Google’s tag management system that conveniently, also ...

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Trigger groups can allow a sequence of triggers to be associated with specific page elements to better understand customer behavior. Tag manager features have improved over the years to provide ...

Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology. Marketers are facing a new world of analytics choices and decisions.

A lot has been said about Google Tag Manager, and the many benefits that it has given to many digital marketers. Here's a list of its many uses. Google Tag Manager is a powerful, free tool that ...

Google today launched Google Tag Manager for Mobile Apps. The new software means developers can publish their app a single time; from then on, they can change configurations, add analytics, ...

After demoing it at Google I/O earlier this year, Google Analytics today launched its Tag Manager for Mobile Apps and Google Analytics Services SDK for Android and iOS. These tools, Google says, will ...