More than two years ago, a group from Sony met with NBA Commissioner Adam Silver and several senior members of the league in New York City. Sony pitched them an upcoming project from Sony Pictures ...

Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events.

EXCLUSIVE: Former WNBA star Angel McCoughtry’s McCoughtry Entertainment is getting into the animation game via a partnership with production company Digital Epic Studio. The aim is to make film, TV, ...

Sony Pictures Animation’s “Goat,” opening in theaters Feb. 13, is an original action-comedy set in an all-animal world and centered on the high-stakes sport of roarball — a version of basketball ...

NBA and YMCA announce year-long collaboration as part of World Basketball Day on Dec. 21 to help further the game's growth. Official release The third annual World Basketball Day will take place on ...