Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More It’s only been a few short weeks since Apple launched its app analytics ...

If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

Apple is adding 100+ new App Store Connect metrics, giving developers deeper, first-party insights into monetization, subscriptions, and user behavior as it doubles down on its app ecosystem in the AI ...

US firm Flurry has announced some new tools for its mobile application analytics technology: User Flow Tracking and Dynamic Parameters. The first is equivalent to click-streams on the web, says Flurry ...

Artificial Intelligence is no longer a futuristic concept. It’s a tool that marketers rely on every day. Businesses generate ...

Apple has introduced a new way for developers for platforms like the iPhone to track their apps’ performance. It’s a new dashboard called peer group benchmarks that shows percentile data on how an app ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

How to use analytics to ensure your software launch is a success Your email has been sent Analytics is one of the most overlooked aspects of a software launch. Follow this guide for your next app ...

The space of analytics is one that evolves in tandem with the data needs of any organization. With the modernization of data infrastructures and data architectures comes advanced analytics needs, ...

Tableau, TIBCO Data Science, IBM and Sisense are among the best software for predictive analytics. Explore their features, pricing, pros and cons to find the best option for your organization.