In a brief but telling exchange during the company’s earnings call, Cook revealed, "The advertising category, which is a combination of third party and first party, did set a record during the quarter ...

Apple CEO Tim Cook took to X and shared the video saying, "Holiday cheer, a little bit of magic, and a whole lot of heart, captured on iPhone 17 Pro by a few handmade puppet friends!" Set in a snowy ...

The two powerful tech CEOs are dealing with the economic and political gyrations of the Trump Administration in very different ways.

In the company’s latest earnings call, Tim Cook frames privacy as Apple’s competitive edge in the AI boom. Apple isn’t chasing human-like AI. It’s betting the race will be won on trust. As artificial ...