Facebook’s Atlas ad server promises to deliver marketers a superior way to measure campaigns compared to DoubleClick, which commands the lion’s share of the market. But measurement is just one part of ...
When Atlas served ads, the industry shrugged. On Friday, Facebook made the inevitable official by retiring the ad-serving component of Atlas, thereby making it primarily a people-based measurement ...
If you’re running your own ATLAS server, you’re free to cheat as much as you want. Here are all the commands you can work with. ATLAS is a massive pirate-themed fantasy sandbox — and if you’ve started ...
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