The average human attention span is 8.25 seconds. That’s 4.25 seconds less than in 2000, veteran Public Relations executive and “Zoom expert” Rosemary Ravinal notes. As she sees it, this is a product ...

Our eyes naturally turn toward action, vibrant colors, and stimulating images and noises. But what if sounds could be used to help direct our eyes to certain colors? New research by Boston College ...

David Pogue is a six-time Emmy winner for his stories on "CBS Sunday Morning," where he's been a correspondent since 2002. Pogue hosts the CBS News podcast "Unsung Science." He's also a New York Times ...

“Focusing on exposure only tells half the story: Without knowing what a person pays attention to, we know only that a person clicked, not that they learned.” Critics often blame the attention economy ...

Attention is the key to so many things related to our lives. We have to pay attention to walk across the street. We know our relationships are more satisfying if we actually pay attention to one ...

Research led by the University of Michigan's Kresge Hearing Research Institute and the University of Rochester illuminates ...

I am not going to attempt to recapitulate the arguments of The Master and his Emissary here. Those who are interested in going further into it, can read the book. But let me give some hints at what ...

Sean Illing is the host of The Gray Area podcast. A friend of mine once told me that “You are where your attention is.” That line always stuck with me. It was a reminder that the most important choice ...