Striving to be unique is an age-old strategy for gaining advantage. Ideas, people, objects and products that are considered unique transcend clichés. As a result, they gain widespread approval and ...

Question: We’re not at all clear about your MRx column on July 17, 2015. Your MRx was for us “not to remain a prisoner to the UAI’s (usage, attitude, image) priority value plus differentiator ...

Product positioning is the process of conveying to your target market the qualities and attributes of your brand that make it superior to competitor offerings. Effective positioning typically involves ...

This slide comes courtesy of the genius of Gerald Nanninga. Gerald is a retail guru with the best blog planninga-from-nanninga.blogspot.com on strategic planning I’ve ever read. He literally has an ...