In the latter part of the 19th century John Wanamaker, the father of modern advertising, is reputed to have said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which ...

For most organizations, especially small and mid-market businesses, tracking who is behind an attack delivers far less value ...

Advertisers attempting to measure a campaign see clicks and impressions, but have no idea which companies engage with the ads ...

Branch has partnered with GlobalSurveyz to release its 2025 State of App Growth Report, surveying over 700 directors, VPs, and C-level app marketing ...

Marketing is a key component of revenue generation. Prospective customers must know a company exists and the products or services it provides. Customers must also understand why they should buy from ...

AI attribution company Sureel AI teams up with the Swedish music rights society to provide advanced attribution technology ...

Attribute, attribute and attribute some more. No material from another source should ever be included verbatim, or substantially so, without attribution. This includes material from Associated Press ...

Attribution science is a growing area of study that analyzes whether extreme weather events like hurricanes, heat waves, or flooding are caused — or influenced — by climate change. A good example is ...