Your marketing data doesn’t need to be perfect — but it does need to be unified. Industry expert Jessica Hatzis explains how.

To help B2B marketers gain a more reliable understanding of advertising responses, LinkedIn is updating its advertising attribution models with a new hybrid attribution methodology that the ...

Channel99 is taking aim at this blind spot. The San Francisco-based company announced an integration with LinkedIn’s Company ...

Advertisers attempting to measure a campaign see clicks and impressions, but have no idea which companies engage with the ads ...

The industry leaders and experts will share insights on the topic ‘The Attribution Puzzle: How to Measure Mobile Campaign ...

In today's competitive banking landscape, marketing teams face mounting pressure to justify and optimize their investments. With tighter budgets and multi-channel campaigns becoming the norm, accurate ...

Marketing has never had more data – and never been more blind. Third-party cookies are disappearing, ad platforms guard their insights, and reports are riddled with ...

Meta announces ad platform updates for Facebook and Instagram, focusing on AI-driven optimization, enhanced analytics integration, and improved conversion attribution. Meta is introducing new ad ...

AI attribution company Sureel AI teams up with the Swedish music rights society to provide advanced attribution technology ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s fast-paced automotive industry, car dealerships constantly seek ways to maximize ...