"Love isn't about staring at each other, but about looking forward together in the same direction," Antoine de Saint-Exupéry insightfully noted. This perspective aligns with the exploration of love’s ...

Ross, L. D., and T. M. Amabile. "Attribution Theory." In International Encyclopedia of Psychiatry, Psychology, Psychoanalysis, and Neurology. Vol. 10, edited by B ...

The authors present a conceptual framework for integrating attribution theory within an expectancy model of salesforce motivation. Emphasis is placed on the development of hypotheses surrounding the ...

Consumer confidence in advertising claims and their expectancy of product value were experimentally measured under two conditions for five product ads. As suggested by attribution theory, when ...