With inflation lingering and household finances under strain, US families are heading back to school and into the holidays with caution and cost-consciousness, and that’s where audio advertising can ...

SiriusXM Media has signed a multi-year agreement with artificial intelligence startup Narrativ to use voice replication technology in its audio ads, the company announced Tuesday at the Cannes Lions ...

Audio advertising presents a paradox: It’s an increasingly popular form of media, making up between 20% and 30% of consumption time in the US, depending on the source, but it’s woefully ...

Despite its steady growth, digital audio still carries the reputation of an underachiever. In an attempt to close the gap between ad spend and time spent with podcasts and music, many of the big audio ...

Amazon has revealed a generative AI tool to create audio ads. In the future it will become part of a new application suite called AI Creative Studio where creators today can access Amazon’s AI-powered ...

For many years, audio advertising could not be measured. Today, service line marketers can attribute appointment volume to their digital audio ad campaigns. There are multiple factors that make a ...

AMA, formerly known as A Million Ads, focuses on dynamic creative and personalization for digital audio advertising. On Wednesday, the company launched a contextual ad-stack enterprise platform ...

Screens dominate the advertising landscape, but consumers are listening as well as watching. Harry Menear sounds out how the latest audio ad tech is a great equaliser... Whether through high-impact ...

From paidContent.org: As Pandora’s audience begins to mirror that of radio listeners at large, the company will likely run additional audio ads, Pandora CEO Joe Kennedy said at the econSM Conference ...

Hypercasual and hybridcasual publisher Voodoo has sealed a partnership with Audiomob to bring audio ads to its games. The deal will see Audiomob become the exclusive audio partner for the top 50% of ...