Excitement swells for 7 AR shifts in 2025. Industry heavyweights dropped product and platform moves this month, led by ...

Snapchat has been experimenting with generative AI-powered augmented reality lenses in its app for the last couple years. Now, the company is allowing users to make their own with a new standalone app ...

Augmented reality is an interactive 3D experience that combines a view of the real world with computer-generated elements.

Excitement around 7 AR picks in 2025 is bubbling among early adopters and developers alike. The moment matters because Meta, ...

Augmented reality, long a staple of science fiction, is here, there and everywhere. A search on Google News brings up nearly 700 recent stories about the technology and the companies that claim to ...