Country's campaign to lure more Australian tourists met with ridicule
New Zealand wants to attract more Aussie visitors with a new advertising blitz, but its catchphrase has backfired.
Campaign Brief1d
Industry leaders to headline Australian Marketing Institute’s ‘Mastering Marketing’ event on Wednesday, 21 May in Adelaide
The Australian Marketing Institute (AMI) has announced Mastering Marketing, a one-day event designed to inspire, educate, and ...
hotelmanagement3d
‘Everyone must go!’: New Zealand campaign aims to boost Australian visitor numbers
The New Zealand government has announced a new tourism campaign aimed at driving Australian travellers across the Tasman for ...
Everyone must… joke? Listeners mock NZ's new tourism slogan
Critics say the new phrase, 'Everyone Must Go', sounded like a clearance sale - so they came up with alternatives.
Kiwis mock Tourism New Zealand ‘Everyone must go’ campaign
Morning Report listeners — have been brainstorming alternatives to the newly unveiled ‘Everyone must go’ tourism campaign.
Australian Broadcasting Corporation24d
Slow return to pre-COVID numbers of Chinese worries Australian tourism industry
Queensland's tourism body is trying ... direct flights and influencer marketing campaigns. Nearly 18 months after the Chinese tourism market reopened to Australia, annual visitor numbers to ...
TTG Asia2d
Tourism Tropical North Queensland publishes first sustainability report
Tourism Tropical North Queensland (TTNQ) has published its first annual Sustainability Report that charts the work undertaken ...