Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

So many B2B email marketing campaigns to cold prospects are doomed to failure from the beginning – simply because they are not properly planned or costed. Perhaps because email campaigns are low-cost ...

As lead generation shifts from a numbers games to something more nuanced, marketers explain why it’s important to think about “more than pipeline”.

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...

Turbo charge your email strategies and campaigns Today's marketers are inundated with recommendations on how to use social media, content and inbound marketing to increase the number of leads ...

In a crowded digital environment rife with companies clamoring for attention at every click, B2B email marketing remains a powerful tool for engaging with B2B prospects to generate quality leads. The ...

The capabilities of generative artificial intelligence (GenAI) have been discussed widely by now. And fully 73% of marketers are already using it. In B2B communications, GenAI has proven effective for ...

Many B2B entrepreneurs claim this email marketing ROI is fabricated. For every dollar you spend on email marketing, expect an average return of $32. Many B2B entrepreneurs claim this email marketing ...

Calgary consultancy introduces audit-first methodology to help growth-stage companies build sustainable sales pipelines through authentic email marketing and intelligent automation CALGARY, Alberta - ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...