Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

The Content2Conversion Conference has grown substantially over the past three years — both in terms of attendees and the content covered during the event. Expanding to four tracks in 2017 — ABM in ...

With the mountain of competition in B2B, establishing trust with potential buyers is no easy feat. Unlike in ecommerce, where transactions are typically swift, and purchases are at far lower prices, ...

While the world might be taking some steps backward in terms of politics*, many marketers out there are eyeing seismic political shifts like Trump’s recent election with something approaching glee.

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared ...

In many B2B organizations there hasn't been a traditional marketing function. The public relations or communications team may handle corporate branding, for example, while regional marketing or ...

Managing director at TERRITORY Influence, a leading social media and influencer marketing agency activating 4 Mio creators for CPG brands. In the ever-evolving landscape of communication, influencer ...

Define and measure 7 essential content marketing goals so your content can convert B2B consumers. Here's our guide to doing it step-by-step. Online marketing blog, Backlinko.com recently sold to ...

Next week, Paul Ferron will be on a London stage for the 2025 edition of Forrester’s B2B Summit EMEA. Today, he gives The ...