Nothing happens in a vacuum, so this is no surprise. Business-to-business (B2B) buyers shop online in their free time, taking advantage of quick and easy ways to research and purchase via the Web.

eGain today announced interactive sales and marketing software for B2C Web sites. eGain Interactive Sales Suite helps e-business and marketing teams quickly deploy, assess, and refine customer ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

This blog is the second instalment in a series of three on B2B vs. B2C marketing. You can read the first blog here and the final here. In the previous blog, I covered the background to B2B’s evolution ...

When a top Web site took a close look its landing pages, company officials noticed something unacceptable: The landing page for the company's most popular search term converted about 30 percent less ...