There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...
In a bid to cash in on back-to-school shoppers stationary manufacturer BIC has launched a TV commercial advertising its girls-only Bic For Her pen range. The pink and purple writing tools which were ...
Below the image of an attractive woman in business attire, was the company’s logo and the message: #HappyWomensDay. Unsurprisingly, the reaction was fierce. And online outrage quickly ensued. Here’s ...
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