BMW purchased long-time collaborator Alpina in 2022, but the takeover initially didn’t change much; For the most part, it was ...

Carmaker BMW has unveiled a logo for its newly launched standalone brand BMW Alpina, dedicated to high-end performance ...

Alpina Classic will maintain and restore past creations, while BMW Alpina hints at becoming the Mercedes-Maybach of Bavaria.

Formerly independent high-performance brand BMW Alpina has become an exclusive standalone marque in the BMW Group.

BMW has announced that Alpina, its longtime collaborator, will become a standalone brand. The rights to the Alpina trademark ...

BMW took over control of longtime collaborator Alpina on Jan. 1, 2026. The automaker plans to turn the tuner into a ...

The iconic circular design, and the blue and white colours that represent the Bavarian flag are some of the reasons the logo is so well-known. The research picked up that the iconic circular design, ...

Nissan, Rolls-Royce, BMW, Kia and Renault have all recently revealed new logos. BMW’s flat design “acknowledges the logo's 103-year heritage – a solid example of both classic and modern logo design,” ...

BMW has filed a patent for new fasteners that feature the brand’s distinctive 'roundel' logo as the screw head.

Luxury cars often carry a certain stereotype about who drives them, yet the reality can be surprising. Given how incredibly expensive a new Rolls-Royce is, you’d expect the average owner of one of the ...