Mattel gets it wrong -- again -- with a "computer engineer" Barbie who can't code and needs help from boys. To say nothing of that hot pink laptop. (Ariana Cubillos/AP) In 2010, Mattel asked what ...

The 2010 children's book titled: "Barbie: I Can Be a Computer Engineer" has been making waves this week. In the book, Barbie is taking a computer class and has an assignment to create a computer game.

Geek Life: Fun stories, memes, humor and other random items at the intersection of tech, science, business and culture. SEE MORE by John Cook on Nov 20, 2014 at 8:01 am December 2, 2014 at 10:21 am ...

Toward the end of Tiny Shoulders: Rethinking Barbie, a documentary premiering this Friday on Hulu, we see a team of Mattel marketing and design executives anxiously refresh their browsers on identical ...

Clearly, Mattel did not learn a thing or two from its "math class is tough" faux pas in 1992. Twelve years ago, the maker of the world's most popular doll apologized for Teen Talk Barbie, a doll that ...