Last week, I gave you five questions that every salesperson should memorize. Today, I’m doing the same thing with marketing, but here it’s up to the marketer (not the customer) to come up with the ...

In an age where people connect more and more via the internet and social media, many small businesses are trying to utilize new strategies to get their products and ideas out there. Doing so can ...

I recently purchased an accessory for a phone that required assembly instructions. Unfortunately, the English instructions were unintelligible—incorrect grammar, missing words, sentence fragments, etc ...

How well do you know your marketing basics? As a new business owner, it's likely not the top of your list of skills to refresh or learn, but it should be an important one. After you've just launched a ...

No matter what type of business you're researching, launching or operating, the basic dimensions of your marketing plan will be the same. You'll focus on the "Four Ps," or product, price, place and ...

Marketing is more of a science than its more creative counterparts – advertising, public relations and promotions – but, despite its emphasis on research and number-crunching, marketing still relies ...

If you practice and enforce these foundational concepts, you’ll find that marketing your business isn’t so hard after all. These basics are skipped by most businesses using Facebook, Twitter and ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...