Ice Cube's BIG3 basketball league's former attorney, Lawrence C. Hinkle II, is suing it for breach of contract. According to legal documents obtained by The Blast, the plaintiff accused the Hip-hop ...

The league, co-founded by Cube in 2017, expects to sell three more teams. Ice Cube is taking his Big3 basketball league to new heights with big changes and a “historic” $10 million deal. On May 10, ...

One-on-One With Big3's Stephen Jackson originally appeared on Athlon Sports. Stephen Jackson has been a part of the Big3 since it began, and you’d be hard-pressed to find a bigger believer in the 3-on ...

BIG3 CEO Ice Cube said, 'I lived my entire life in STARTER – from my first STARTER jacket when I was 16 years old to the Dodgers jacket I wore last fall.' The BIG3 announced a partnership with an ...

Ice Cube had a clear vision when he decided to establish the BIG3 league and to provide retired NBA stars with an opportunity to continue playing competitive basketball. Leveraging his extensive ...

All eyes are on women’s sports—more specifically basketball from the collegiate level to the pros. But the WNBA isn’t the only sports league inking major deals, Ice Cube’s BIG3 is also getting in on ...

BIG3 and Monster Energy have announced their third annual Celebrity Game, tipping off in Boston on Aug. 18. The entertaining sporting event will also be followed by the 2024 All-Star and Championship ...

Ice Cube, co-founder of the Big3, constantly observes the three-on-three basketball scene with a sense of vindication as he continues to improve on his version. There was 3×3 basketball during the ...

There’s always a question of how to get the most people possible to watch a particular sports event. One of the approaches there we’ve frequently seen in recent years is the idea of an “altcast” ...

Season 8 of the BIG3 is already halfway over, meaning each game from here on out is even more critical than before. Players and teams feel the intensity rising as the weeks go on and it was no ...

The playoffs are only two weeks away, which makes this week's slate of BIG3 matchups all the more important. This weekend, the league heads to Cincinnati's Heritage Bank Center with noticeable changes ...

If Ice Cube hadn’t been in Atlanta filming a movie back in April 2016, things would be very different for him today. And that’s got nothing to do with the movie he was filming. The rapper, actor and ...