At the risk of dating myself, I grew up in an era of conformity. “The American Way” wasn’t just an ethos, it was a blueprint. How to look, how to act, and what to buy were all part of the collective ...

Traditional brand building in QSR has centered on reach. Large advertising campaigns, national promotions and celebrity ...

Switching costs are zero. Expectations are high. Learn the strategies that stop churn and keep customers engaged for the long ...

Travel brand loyalty is nothing new. Ever since Texas International Airlines and American Airlines created the first frequent-flyer programs in the late 1970s and early 1980s, travelers have been ...

There’s a quiet unraveling happening in business. You feel it in the glassy eyes of employees. You see it in customers ghosting once-beloved brands. You hear it in leadership meetings when someone ...

TROY, Mich.: 25 Sept. 2024 — Perennial brand loyalty leaders including Toyota, Honda and Lexus have each been able to grow their respective shares of loyal customers amid stagnation experienced by ...

Seventy-one percent of customers are unlikely to buy from a business that loses their trust, and more customer loyalty statistics. Many, or all, of the products featured on this page are from our ...

TROY, Mich.: 26 Sept. 2023 — As new-vehicle inventory and sales rebound to pre-pandemic levels in the United States, more buyers are choosing to forego loyalty to a specific brand, according to the ...

INDIANAPOLIS--(BUSINESS WIRE)--What factors do consumers consider when they’re in the midst of booking their next leisure travel plans? SmarterHQ, a leading personalization platform, can confidently ...

S&P Global Mobility has published a study on the year-to-date status of brand loyalty in the automotive market so far in 2025. The brand loyalty rate sits at 51.1 percent in 2025, which is down from ...