Add Yahoo as a preferred source to see more of our stories on Google. hands opening a can of beans with a can opener - Kinga Krzeminska/Getty Images Generic canned food was a staple in my household ...

Costco sells a lot of brand-name goods for less than a typical retailer, but choosing the club's Kirkland Signature brand can ...

PHOENIX — With flu cases rising overseas in countries like the United Kingdom and a new variant identified in Japan, experts warn that the United States could face an earlier flu season this year.

You've probably used a brand name thinking it was the actual tag for the thing itself, because everyone does. When one label becomes the word for an entire product category, it's marketing gold and a ...

“Who would want to use my company name?" This is a common mindset among many small business owners today, and it’s one reason why they often fall into costly traps they never anticipated. If you're ...

Consumers don't mind when companies use misspelled words—think Lyft for "lift" or Froot Loops for "fruit loops"—as their brand names, as long as the alterations aren't too extreme and the misspelling ...

Store brands used to have a bad reputation—thin paper towels, weird-tasting snacks, off-brand everything. But that’s changed. Many private-label products now come from the exact same factories as the ...

A rebrand can take time to register in Google’s results. Here’s how to align assets, third-party mentions, and signals to support the change. “Our company recently went through a rebrand with a new ...

Forbes contributors publish independent expert analyses and insights. When you’re starting a company, you’re juggling a hundred priorities: building the product, hiring the team, raising money, ...