British Airways is unveiling its latest TV advert and brand campaign as part of its “A British Original” positioning, celebrating the important journeys in life that help shape a customer’s future.

This striking new ad for British Airways takes a look back at the pioneers of flight in order to emphasise the airline's heritage. It's slickly constructed but has the feel of a piece of communication ...

The appointment covers the airline’s media platforms in planes and airport lounges, including print, TV, radio and ambient media. The deal covers nine markets: Hong Kong, China, Macau, Taiwan, ...

British Airways and Time Out have collaborated to produce a themed editorial issue designed to showcase the airline’s routes to the US cities of Austin, San Francisco, Boston and Philadelphia. The ...

Marketers such as Procter & Gamble and Bayer Healthcare are taking a closer look at their ad tech relationships. A vast out-of-home campaign for British Airways by London agency Uncommon flew off with ...