The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...

LEGO Smart Play with Electronic Smart Bricks and Minifigures! Star Wars Throne Room Duel and A-Wing, and Mos Eisley Cantina Build Review. Dan at Squirrel Stampede is Curious about how to work the new ...

We built and trialled Smart Play Darth Vader’s TIE Fighter.

Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group ...

LEGO is pushing beyond its traditional building blocks with a new screen-free technology designed to make children’s creations react, move and respond during play. The company introduced the ...

Today, Lego revealed five new Star Wars sets as part of its upcoming Smart Play lineup. At the beginning of the year, I detailed how Lego was taking a new approach to its sets from a galaxy far, far ...

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...

If you're in NYC this weekend, head to LEGO's free Star Wars SMART Play pop-up experience. You can also make and take a LEGO ...

Probably my favorite thing about the Lego Smart Play system unveiled this week at CES is that it was designed for kids, first and foremost. In the past 10 years or so, Lego has increasingly courted an ...

Brickworld LEGO Exposition returns to Indianapolis this weekend for its 16th annual show, featuring 65,000 square feet of ...