Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and ...

As AI-powered discovery gains traction in both B2C and B2B, brand is suddenly becoming essential again. This marks a significant shift from the previous 10 to 15 years, when performance marketing ...

Branding in the tech industry goes beyond visual elements. It involves creating a meaningful identity that resonates with the audience, inspires loyalty and differentiates the company from competitors ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Brands that thrive in this environment are those with a clear purpose, compelling stories, ethical practices, and transparent communication. The focus has shifted from what brands want to say to what ...

Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. As a CMO, I’m always focused on ways our marketers can ...

Data transparency isn’t just compliance. It's a trust-building strategy that enhances brand loyalty, empowers customers with control and delivers lasting value. With news of data breaches seemingly ...

What does it take to build a brand as a B2B company? What does it mean to be customer-centric in a world where your customers are other enterprises? And how can business leaders succeed in a role ...

A strong cause can give your brand meaning beyond products or services — but aligning with that cause in a way that feels credible, not performative, takes more than good intentions. Consumers are ...

This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success. A clear narrative and authentic ...

When done right, communication and community-building can be powerful tools that establish your brand as an authority worth ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...