It’s no surprise that premium video — commercially produced, long-form episodic video — commands much higher premiums than standard digital video, but recent research from Standard Media Index (SMI) ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Steve Wadsworth, president and CEO at Tapjoy. Many in digital advertising ...

Use this YouTube CPM Calculator to work out how much advertisers are paying (or need to pay) to place ads on YouTube videos. CPM is the price per 1,000 ad impressions. An ad impression is a single ...

ABI Research, a market research firm, recently noted that the number of people watching online video by way of a Web browser nearly doubled from last year’s figure. According to ABI, 32 percent of U.S ...

Brands and publishers are increasingly turning to online video advertising across multiple screens to earn the attention of users and monetize content. While the industry has looked hard at ...

A WebmasterWorld thread asks how can an advertiser get his Google video ad to show up in the content network (AdSense). AdWordsAdvisor2 responds to the thread that video ads are CPM based so you have ...

With 88 percent of Americans using the internet to make purchasing decisions, it's probably no surprise that businesses rely on web ads to reach customers. When your business places an ad online, your ...