Following is the executive summary: Forrester evaluated leading enterprise CRM suites vendors across 493 criteria and found that Oracle's Siebel CRM and SAP's mySAP CRM are the clear Leaders. They ...

PowerObjects has released PowerMap, a new add-on for Microsoft Dynamics CRM. This is the first iteration of the product, and the functionality is basic. (click to enlarge) However, version 2, which is ...

Marketing personas have long been an essential tool in every marketer’s arsenal. Traditionally, persona mapping has been a key component of strategic marketing for decades, helping brands better ...

Sales teams are tasked with nurturing leads and driving them to a sale. In order to do this, they need to maintain a clear record of communication with each prospect. This is especially important as ...

The best CRM software delivers a vast range of benefits, heightening collaboration, boosting productivity, and, ultimately, increasing sales. However, organizations can only enjoy these benefits if ...

Workbooks CRM is an impressive all-in-one solution that combines robust functionality with ease of use and affordability. Its ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Optimal CRM implementation is dependent on clear planning, effective strategizing, as well as ...