CRM systems fail when they're not utilized correctly or when businesses choose the wrong CRM solution. Learn how to implement ...

From small local businesses to international conglomerates, the importance of managing customer relationships is something every business owner and manager knows. While small businesses might not be ...

One of the best ways for a business to keep track of communications with customers and potential customers is by using a Customer Relationship Manager (CRM) program. This type of software, available ...

Customer relationship management, or CRM, is a pretty hot topic for SMBs these days, or so it seems from the number of CRM-related products that we’ve seen lately. And it’s no wonder &#151 a good CRM ...

Salesforce has maintained its position as the dominant player in the CRM market, consistently innovating and expanding its ...

Microsoft is preparing to launch a new version of its Dynamics CRM (customer relationship management) software that will include improved mobile applications and integrations with Yammer, Skype and ...

Go to a neighborhood restaurant every single Saturday night and spend big and you'll get the deluxe treatment. You'll be greeted by name, led to a good table right away, and served a drink or two on ...

Too often field automation projects are known for their dramatic impact, either positive or negative. But the process of implementing a CRM program often goes wrong because of hurried projects that ...

Salesforce, Inc. (NYSE:CRM) is a customer relationship management software provider. Its shares are down 18% over the past ...

The strategic economic issue for all CRM initiatives must be their cost/benefit relationship. Put simply: How can we determine how much we can afford to spend on CRM activities for a single customer ...