If you've ever felt the sudden urge to bite into a chocolate bar while watching a cricket match or found yourself smiling at a random, small joy, you have Piyush Pandey to thank. The legendary adman, ...

The 2024 WARC Effective 100 rankings has seen two campaigns from Asia Pacific take the top two spots globally for effectiveness. 'Shah Rukh Khan-My-Ad' by Ogilvy Mumbai and Wavemaker Mumbai for ...

It was meant as a ‘humorous homage’ to Britain’s best loved chocolate brand. But the stunt by a Scots butcher left a bitter taste in the mouth of sweet manufacturer Cadbury's. The brand threatened ...

Data from Kantar shows the creative industry has lived up to heightened expectations around this year’s Christmas adverts, through entertaining and emotive campaigns that have ignited the Christmas ...

The UK’s Advertising Standards Authority (ASA) has banned a radio advertisement for Mondelez International’s Cadbury Delights after a complaint about its nutrition claims. “Some people might describe ...